Wednesday, January 13, 2021
David Bowie's estate launches a new TikTok account with his iconic hits and music videos to celebrate the late rocker's 74th birthday
David Bowie's estate launched a TikTok account on what would have been his 74th birthday. TikTok announced that David Bowie, who died in 2016 at the age of 69, would be celebrated with a new account that will share his back catalog.
Also, Bowie's music will be available to the TikTok community as Bowie's dedicated page will include iconic videos from over five decades in the industry. On January 10th, TikTok launched the Starman challenge to mark the pass of five years since Bowie's death.
"The hashtag challenges users to celebrate Bowie's life and work by recreating his iconic looks over the years to the track Starman, the lead single from his 1972 album The Rise and Fall of Ziggy Stardust and The Spiders."
Paul Hourican, Head of UK Music Operations at TikTok stated, "He remains one of the most influential and acclaimed artists of all time and his music has defined multiple generations and cultural moments. We know the excitement our community will find discovering his music and creating using the indisputable Bowie sound."
See Roxy Simons, David Bowie's estate launches a new TikTok account with his iconic hits and music videos to celebrate the late rocker's 74th birthday, Daily Mail (U.K.), January 8, 2021.
Special thanks to Joel C. Dobris (Professor of Law, UC Davis School of Law) for bringing this article to my attention.