Monday, May 20, 2019
Pat Houston, the sister-in-law and former manager as well as executor of the estate of the late singer Whitney Houston, has finally decided to allow the estate to engage in business endeavors. She has formed quite a list, too: a touring hologram, a possible Broadway musical, branding deals and an album of unreleased tracks. The estate signed a deal last week with Primary Wave Music Publishing, a boutique music and marketing company in New York. According to the agreement, Primary Wave will acquire 50% of the estate’s assets, which include the singer’s royalties from music and film, merchandising, and the rights to her name and likeness.
But it is not all about the Benjamins - it is also about reviving the star's once sparkling reputation. A documentary last year, “Whitney,” which was authorized by the estate, looked unflinchingly at her downfall, including her very public struggle with drugs. “Before she passed, there was so much negativity around the name; it wasn’t about the music anymore,” Pat Houston said. Larry Mestel, Primary Wave’s founder, put it, “Whitney was America’s sweetheart, and the idea now is to remind people that that is what her legacy is.”
Whitney Houston died in 2011 at the age of 48 in Beverly Hills, California. Pat Houston is the sole executor of her estate, whose beneficiaries include Whitney Houston’s mother, the gospel singer Cissy Houston, and her two brothers, Gary and Michael. Houston had 11 Number 1 hit songs and starred in the 1992 blockbuster movie "The Bodyguard."
See Ben Sisario, Whitney Houston’s Estate Plans a Hologram Tour and a New Album, New York Times, May 20, 2019.
Special thanks to Lewis Saret (Attorney, Washington, D.C.) for bringing this article to my attention.