Wills, Trusts & Estates Prof Blog

Editor: Gerry W. Beyer
Texas Tech Univ. School of Law

Tuesday, January 29, 2019

Ashes to Diamonds: Austin Startup Finds Unusual Way to Remember Loved Ones

DiamondAdelle Archer, along with co-founder Garrett Ozar, founded Eterneva in 2017 in the capital of Texas, providing the service of using cremated ashes of a loved one to create a diamond. The company has made more than 200 diamonds from the remains of humans as well as pets, but when Florian Oger and his wife Renee Rouleau came in for their consultation, it was the first time to meet with the person who was requesting to be the diamond.

Oger had been diagnosed with terminal cancer and only had a few months to live. He wanted his ashes to be created into a diamond so that his wife could carry him with her on her adventures.

The company allows personalization of the diamonds with color choices. Oger chose black for his son and green for his daughter as those were his race car colors, and his wife also chose green but because she characterized his as "a green type of guy."

The diamonds offered can range from $2,400 to $20,000, and Archer said that the average customer usually designs a diamond that is around $9,000. With cremations becoming more and more utilized, this could serve as a more personal and tangible memory of a loved one instead of an urn next to the fireplace.

See Nicole Cobler, Ashes to Diamonds: Austin Startup Finds Unusual Way to Remember Loved Ones, Statesman, January 25, 2019.

Special thanks to Joseph C. Gagen (Austin, Texas Attorney) for bringing this article to my attention.

https://lawprofessors.typepad.com/trusts_estates_prof/2019/01/ashes-to-diamonds-austin-startup-finds-unusual-way-to-remember-loved-ones.html

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