Wednesday, February 10, 2016
The article examines the growing popularity of charity wine auctions with celebrities. “Unlike many charity auctions, which are fixtures in affluent communities, the price of entry for wine auctions in places like Napa Valley and Naples would constitute a large charitable gift in itself.” The oldest charity wine auction in the United States is Auction Napa Valley where attendees bid on cases of wine after tasting it right out of the barrel. These private auctions have been successful at helping poorer residence in surrounding communities. These charity wine auctions can be complicated affairs that require meticulous planning. When planning these sorts of events it is a good idea to start small and stay focused. These types of events can do a lot of good for society if they are done right.
See Paul Sullivan, Charity Wine Auctions Are More Than Parties, The New York Times, January 29, 2016.
Special thanks to Jim Hillhouse for bringing this article to my attention.