Thursday, October 29, 2009
As of last week, Wal-Mart is offering caskets and urns on its website, although with an appropriately more stringent return policy. One source indicates that Wal-Mart may eventually offer pet urns and memorial jewelry as well.
The president of the National Funeral Home Directors Association does not expect Wal-Mart's new product line to affect business, stating that caskets available online have had only a small impact on funeral home business in the past. Ultimately, whether the consumer prefers low prices or the comfort of a funeral home may determine if this prediction is correct.
See AP, Wal-Mart Selling Caskets, Urns Online, FoxNews, Oct. 28, 2009.