Navigating Fertility Services On-Line

New York Times (June 11, 2016): Navigating Fertility Clinics with a Click, by Glenn Rifkin:

A heterosexual couple in San Francisco who planned to have children soon after their wedding ran into the roadblock of infertility.  They became a statistic in a common story, spending tens of thousands of dollars on treatments without results, and wound up emotionally damaged by the experience.

But this couple's story ends differently than most.  Concerned about what they felt was a lack of accountability on the clinic level, they left behind high-paying jobs and started Fertility IQ, a website that assesses fertility doctors and clinics.  The website gathers and reports information from patients about their experiences so that others are not caught in the often frustrating and disappointing cycle of seeking medical care via word-of-mouth referrals. 

The website is a work-in-progress that some have compared with Yelp given its subjectivity.  But at least one patient found it to be "invaluable and game-changing."