Planned Parenthood's Anti-Romney Ad Campaign Persuades Women in Swing States

The Huffington Post: Planned Parenthood's Anti-Romney Ads Swaying Women in Swing States, by Laura Bassett:

Planned Parenthood Action Fund's $1.4 million ad campaign spotlighting Mitt Romney's positions on women's issues is making an impression on the opinions of female voters in key swing states, according to post-run ad testing commissioned by the group.

According to Hart Research surveys conducted in West Palm Beach, Fla., and Des Moines, Iowa, before and after PPFA's ads ran, women who definitely recalled seeing the ads (half of women in Florida, 55 percent in Iowa) said that they were far less likely to vote for Romney than women who did not recall seeing the ads. The number of women in both states who responded that Mitt Romney is "out of step with my opinions on issues affecting women" increased by 11 percent after the PPAF ad campaign ran. . . .