"Sexy Breast Cancer" Campaigns Ignore Reality of the Disease

NY Times Magazine: Think About Pink, by Peggy Orenstein:

A friend of mine’s 12-year-old daughter has taken to wearing a bracelet, one of those rubber, Lance Armstrong-style affairs, that says on it, “I ❤ Boobies.”

“Oh, yeah,” she said, vaguely, when questioned about it. “It’s for breast cancer.”

Really?

It’s hard to remember that, not so long ago, the phrase “breast cancer” was not something women spoke aloud, even among themselves. . . .