Tuesday, December 29, 2009
Women's Health Public Service Announcements Target Men
Salon.com: Breast cancer goes blue, by Tracy Clark-Flory:
PSAs about women's health use sex to target men
Air a public service announcement in which a woman speaks soberly about the grave risk of breast cancer and male viewers are all: Zzzzzzzzz. But have a male celebrity winkingly pretend to be a gynecologist, lecture his "bromigos" on the importance of breast cancer screenings and perform a mammogram on his own man-boob, and men just might perk up and wipe the slobber from their chins. At least, such is the wisdom of the Men for Women Now campaign, which produced that very spot starring stoner-dude comedian Jack Black — and, as Danielle Friedman points out today in the Daily Beast, it's just one of a handful of recent PSAs about women's health issues to feature and target men. But while she celebrates them for successfully getting out the message, I think they've failed miserably. . . .