Friday, January 23, 2009
Via National Post:
The American Life League issued the following press release regarding its victory over a company that makes doughnuts. Apparently "choice" is bad, even if it's a choice between honey glazed and plain:
KRISPY KREME CORRECTS 'FREEDOM OF CHOICE' FAUX PAS
Washington, D.C. (18 January 2009) – In light of a nationwide marketing trend to capitalize on the inauguration of President-elect Barack Obama, American Life League challenged Krispy Kreme Doughnuts, Inc. Thursday on the propriety of using the phrase "freedom of choice" in their corporate announcement regarding a free doughnut giveaway on Jan. 20 - Inauguration Day. Subsequently on Friday, Krispy Kreme updated the announcement. The following is a statement from Judie Brown, President of American Life League:
"We are grateful to Krispy Kreme executives who realized the inappropriate use of the phrase "freedom of choice" and have changed their announcement, available on their web site."
See also: Opposing Views: NEWS: Krispy Kreme Retracts Pro-Choice Obama Donuts:
Hoping to capitalize on the unprecedented buzz surrounding Barack Obama's historic inauguration, donut king Krispy Kreme recently announced a promotion to give away one free donut to every customer on Inauguration Day. In order to promote the event, Krispy Kreme released the following statement:
"Krispy Kreme Doughnuts, Inc. is honoring American's sense of pride and freedom of choice on Inauguration Day, by offering a free doughnut of choice to every customer on this historic day, Jan. 20. By doing so, participating Krispy Kreme stores nationwide are making an oath to tasty goodies -- just another reminder of how oh-so-sweet "free" can be."
No sooner had the press release hit the wires than activists were protesting what they saw as an tacit endorsement of a pro-choice agenda and President Obama's pledge to uphold abortion's legality.
H/T: Rebecca Bratspies
Abortion surely deserves a more substantive discussion than if a business uses “freedom of choice” in advertising?
Posted by: student | Feb 1, 2009 3:19:43 PM