Billionaire Offers $25 Mil. Prize for Development of Pet Contraception

Wall St. Journal: Billionaire Pledges $50 Million for Pet Contraception, by Robert Frank:

Philanthropists for years have used the “prize model” to spark societal innovations–from space (the X Prize) to the environment (Goldman Prize). The idea is to create a mercenary incentive to create broader social good.

Now a billionaire doctor has come up with what could arguably be the most unusual philanthropic prize of all. It is called the Michelson Prize, named after billionaire inventor Gary Michelson. The cause: pet contraception.

Specifically, he is offering $25 million to anyone who can come up with a feasible dog and cat contraceptive.