March Madness Highlights Growing Importance of NIL Deals at University of Miami

The N.Y. Times reports that the NCAA basketball tournament highlighted the importance of NIL deals for recruiting and retaining men and women basketball team members at the University of Miami. At the center of Miami's push in this area is John Ruiz, an alumnus and chief executive of LifeWallet. According to the article, LifeWallet has sponsorship deals with Jordan Miller, Nijel Pack, and Isaiah Wong on the men's side and sisters Haley Cavinder and Hanna Cavinder on the women's side. The story for the most part does not include details of these private arrangements, but it notes that transfer Nijel Pack;s deal is a two-year one for $800,000 plus a car.

Lloyd Mayer