Wednesday, January 26, 2022

A Coat and Cause of Many Colors

    This one is for all the nonprofit parents and grandparents out there.  Often I think about the intersection of the nonprofit world and the fashion world as I notice ads that mention designers are donating a portion of the profits to a charity with a noble cause.  Having written about the area of impact investing, I cannot help but to notice also that some of my favorite brands are now “Certified B Corporations” and now display this label along with their regular ones. 

    One of my six- year-old daughter’s favorite items of clothing is a perfectly weighted “puffer jacket” that is not too heavy, nor too light from the brand Primary that is well-suited for New Orleans.  She often tells me that her friends have the same jacket only in one of the other many different colors in which it is offered.  Thus, it has reached almost a coat of many colors status in our home. 

    Today, Primary announced that its “Heart Shop” is open, which features a number of adorable heart-printed items for little ones.  Of course, my eye was immediately drawn to a phrase that states with every purchase, $5 will be donated to “the conscious kid,” so naturally I looked up this nonprofit.  The main goal of “the conscious kid” is to support families and educators in taking action to stop racism, inequity, and bias.  For example, among other things, the nonprofit is donating 120,000 books that foster anti-racist conversation and action to 3,000 public schools in 50 states.  As regular readers know, I have blogged about the pervasive problem of discrimination among private schools that are allowed to maintain their tax-exempt status, despite racist practices.  Earlier this month, I moderated a AALS panel featuring bloggers Lloyd Mayer and Sam Brunson as well as Provost JoAnne Epps of Temple University which discussed this problem.  It is encouraging to see a fashion brand taking efforts to stop racism where it often starts.  I have two reasons now to make a purchase from the “Heart Shop.”


Khrista McCarden

Hoffman Fuller Associate Professor of Tax Law

Tulane Law School

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