Thursday, August 8, 2019
As published in The Chronicle of Philanthropy, a recent survey conducted by the Nonprofit Research Collaborative revealed that approximately 75% of charities surveyed achieved their 2018 fundraising goals, and 63% stated that their donations increased from the previous year. While consistent with the results of last year's survey on 2017 fundraising, charities and fundraisers alike were prepared for potentially significant drops in fundraising dollars due to the Tax Cuts and Jobs Act of 2017 (TCJA). Of the charities surveyed, 26% reported that the TCJA did not affect their fundraising, with 17% stating the new tax law had a negative impact on their fundraising results.
Online surveys of individual donors revealed that 56% reported that their giving in 2018 was the same as 2017, beating out pessimistic forecasts based on TCJA. Although a recent "Giving USA" report found that charitable donations decreased 1.7% in 2018, a majority of the fundraisers (60%) in the survey referenced above were optimistic that their fundraising efforts would yield greater donations in 2019 than the prior year.