Wednesday, December 19, 2018
This year’s Pennies for Charity report includes data from the 964 fundraising campaigns conducted all or in part in 2017 by professional fundraisers in New York. The campaigns raised over $1 billion. Key findings include:
• Over $372 million (31%) of funds raised were paid to fundraisers to cover the costs of conducting the charitable campaigns. Charities received $812+ million overall.
• In 313 campaigns (32%), charities retained less than 50% of funds raised.
• In 156 campaigns (16%), fundraising expenses exceeded charitable revenue. In 2017, this loss totaled over $10 million dollars.
The New York AG's office also provides a database with detailed information for campaigns, searchable by charity or fundraiser name.