New Publication: Emma Perot, Commercialising Celebrity Persona: Intellectual Property Law and Practice (Bloomsbury, 2023) @hartpublishing

Newly published: Emma Perot, University of the West Indies, has published Commercialising Celebrity Persona: Intellectual Property Law and Practice (Bloomsbury/Hart, 2023). Here from the publisher's website is a description of the book's contents.

This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans. Anyone who is interested in the multi-million dollar business of celebrities as assets will benefit from this book.

Discount Price: £68 Order online at www.bloomsbury.com – use the code GLR AQ7 to get 20% off.