Media Law Prof Blog

Editor: Christine A. Corcos
Louisiana State Univ.

Thursday, June 19, 2014

Adding Up?

A Berkeley, California company called Five says it can tell your personality type by analyzing your Facebook posts. Are you an extrovert? Are you pleasant? The sort of person who leaves work when your in-box is empty? Inquiring vendors want to know so they can sell you more stuff, maybe on the way home. Check out Five's analyzer here. Of course, if you have no Facebook presence, this system will be silent about you  (but advertisers are targeting you some other way--and yes,  they are targeting you).

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