Media Law Prof Blog

Editor: Christine A. Corcos
Louisiana State Univ.

Monday, October 31, 2005

The NBA and Tattoo Advertising

John Vukelj, Cornell University School of Law, has published "Post No Bills: Can the NBA Prohibit Its Players From Wearing Tattoo Advertisements?" in the 2005 volume of the Fordham Intellectual Property, Media & Entertainment Law Journal. Here is the abstract.

Professional boxers have been using tattoo advertising to make extra money for several years, notwithstanding considerable opposition from boxing regulators and television broadcasters. Certain National Basketball Association (NBA) players have proposed wearing tattoo advertisements during televised games as well - picture Allen Iverson with a Twizzlers logo emblazoned across his shoulders - but the NBA insists it will prohibit the practice. In response, the NBA Players Association has stated it believes tattoo advertising is permissible and would likely file a grievance with the National Labor Relations Board (NLRB) if the NBA thwarts a tattoo advertising campaign. This article explores the false advertising, first amendment, and labor law implications of the NBA's stated prohibition of tattoo advertising on players.

Download the entire paper from SSRN here.

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