Merck's New Journal

Concurring Opinions has an interesting post titled "Mercketing," which describes how Merck and Elsevier created their own "journal" in Australia.  Yet, perhaps to make it look, er, less "slanted" the journal is called the Australasian Journal of Bone and Joint Medicine and is "made to look like [a] medical journal[]."  The post and Sergio Sismondo's article "Ghosts in the Machine" is worth a read.

ECB