Monday, February 15, 2010

the neuroscience of persuasive legal writing

1620403_big The ABA had published a new book on How Brain Science Can Make You a Better Lawyer, by David Sousa.  It seems like information we should start incorporating in legal writing instruction.  Here's a summary of the book, from the ABA's bookstore website:

"Recent studies of the brain offer information, strategies, and insights that can make you more successful as a lawyer and a professional. In recent years, discoveries in Neuroscience and cognitive psychology have revealed more and more about how the human brain learns. On a daily basis, lawyers are involved in changing someone's brain. That may sound dramatic, but that's exactly what happens when the human brain learns and remembers information--it is changed for a long time, perhaps forever.

"Whether it is with a client, arbitrator, colleague, judge, or jury, lawyers are usually arguing a point, explaining a rule, or defending a position in an effort to teach or convince the listener. Consequently, the more lawyers know about how the brain works, the more likely they are to be successful at helping it to learn and remember.

"Now you can add these discoveries and insights on the human brain to help make you more effective with the clients they serve, and be more persuasive in front of a judge or jury. This is information rarely taught in law schools. Lawyers need new approaches in order to communicate with juries composed of members acclimated to today's technological world. Learn what appeals to the brain and apply it in your day-to-day practice with this unique and informative book."


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