Thursday, January 28, 2021
New Book: Why President Trump Wouldn’t Concede, Why Robinson Cano Took PEDs, and How Advertisers and Social Media Manipulate Us: Cognitive Biases
Why wouldn't President Trump concede the 2020 presidential election? Why did Robinson Cano and Lance Armstrong take peds? Why doesn't sexual harassment training work? How do advertisers and social media manipulate the public? The answer to all these questions in cognitive biases.
Brain biases clog up our thinking and allow us to be manipulated by others. The human thinking process is imperfect. The brain evolved. Parts of our brains today are remnants of the brains our early ancestors had, brains which had developed to survive under very different conditions from today. These remnants produce cognitive biases–ways of thinking that are different from reality. Individuals need to overcome their cognitive biases in order to think more clearly and avoid being manipulated by others. I have written this book for anyone who wants to understand cognitive biases and begin to overcome them.
Note: Although this book has a different title, it is basically a second edition of Overcoming Cognitive Biases: Thinking More Clearly and Avoiding Manipulation by Others (2017). I have changed the title because I have significantly changed the book’s emphasis and organization. I have centered this version around stories concerning cognitive biases, and how they make people act in strange and stupid ways. I believe that this new emphasis will better help the reader recognize and overcome cognitive biases, as well as being more entertaining. I have added a great deal of new material to this book (about 40%) and deleted material from the previous version.