Sunday, December 11, 2016

Social media marketing tools for lawyers

Professor Annie Mentkowski, the head reference librarian at Northern Illinois U. College of Law, has just published a new article that discusses social media marketing tools for lawyers who are interested in establishing a more effective presence in cyberspace. The article, entitled Law Firm Marketing in the Age of Social Media: A Toolbox for Attorneys, can be found at 36 N. Ill. U. L. Rev. 1 (2016). From the abstract:

This Article provides many sources for a broad spectrum of attorneys interested in learning more about social media. Part I explores the social media platforms popular in the legal profession. Part II presents select secondary sources that are intended to enhance attorney engagement with social media. Part III looks at popular resources for managing law firms' social media efforts. Part IV provides popular technology and social media current awareness resources. Part V lists case examples where attorneys have been disciplined for ethical violations stemming from the use of social media.


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