Wednesday, December 28, 2016
At the Holland & Hart law firm blog, Ken Broda-Bahm describes persuasion as a five process:
[I]t is a matter of several steps, each building on the previous steps. And, framed and formalized as it is, the legal courtroom setting is a good setting for that process. In order to be persuaded, a target audience needs to:
- then Care
- then Agree
- then Remember
- then Use
You can read the full explanation here.
At bottom, I think it all comes down to finding a common ground with your audience and then showing that your position aligns with that common ground.