Saturday, March 19, 2016

Five Facebook Rules for Lawyers

Attorney at Work offers these five rules for lawyers:


  1. Post interesting content that makes people want to interact.Post about hot-topic issues and current events within your practice area, or write posts focused on the top concerns of your target audience.
  2. Respond quickly. Whether comments, private messages or mentions of your law firm on other Facebook pages, people may view your responsiveness on social media as a reflection of the client service offered by your firm.
  3. Track engagement using analytics.Use Facebook Insights sites or a social media management program such as HootSuite to keep track of how people are interacting with your page.
  4. Run ads on Facebook.Facebook ads help you expand your reach, meaning they get your posts viewed by more users — including users who are not already fans of your page.
  5. Don’t overshare.Be careful not to overstep professional ethics boundaries on Facebook or any other social media platform, which are public forums.

For fuller advice on these tips, please click here.


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