Wednesday, October 21, 2015

Questionable Bar Rules on Legal Marketing?

At Attorney at Work, we learn that some bar ethics committees are apparently out of step with how normal lawyers conduct themselves. Here’s an example:

Every good legal marketer knows that speaking at seminars is a tried-and-true method of reaching potential clients and enhancing one’s reputation. A recent opinion issued in Ohio would limit the marketing benefits of speaking engagements.

One of the questions Ohio’s Board of Professional Conduct addressed was whether “a lawyer [can] present a legal seminar to prospective clients and provide brochures and folders with firm information.”

You’re probably thinking, “What can possibly be wrong with that?”

Well, they found something. Commence the head scratching.

Ohio officials decided that lawyers may distribute information only at “displays near the exit.” But they cannot “personally distribute the materials.”

The officials reasoned that, when available at an exit, attendees “have the option either to stop or to simply walk away.” Apparently, it is not ethical for you to walk down the aisle and hand your information to an attendee who asks for it. Instead, you can only have an unmanned booth at the exits.

For more examples, please click here.


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