Monday, August 27, 2012

Are Law School Promotional Materials Worth the Expense?

If the goal is to improve U.S. News rankings, the answer is probably not. Here’s the story from the Wall Street Journal Law Blog (excerpt):

A new study found that the promotional materials law schools produce — magazines, postcards and letters — don’t achieve the desired results, which is to improve their standing in the U.S. News & World Report rankings.

“Most of this stuff is not making a difference, year-to-year,” Larry Cunningham, associate dean for student services at St. John’s University School of Law, and the author of the study, told the National Law Journal. “Whether or not a school sends out this stuff might tell you where they are in the pecking order, but there’s not much impact as far as rankings.”


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