Monday, August 27, 2012
If the goal is to improve U.S. News rankings, the answer is probably not. Here’s the story from the Wall Street Journal Law Blog (excerpt):
A new study found that the promotional materials law schools produce — magazines, postcards and letters — don’t achieve the desired results, which is to improve their standing in the U.S. News & World Report rankings.
“Most of this stuff is not making a difference, year-to-year,” Larry Cunningham, associate dean for student services at St. John’s University School of Law, and the author of the study, told the National Law Journal. “Whether or not a school sends out this stuff might tell you where they are in the pecking order, but there’s not much impact as far as rankings.”