Saturday, January 28, 2012

For a “Power Look,” Dress Like Margaret Thatcher

According to some sources, Margaret Thatcher is the fashion model for successful women in the corridors of power:

This is how OxfordStudent analyzes Thatcher's sartorial arsenal:

She was a woman who throughout her career managed to turn her clothes and accessories into clever mediums of communicating power. . . her signature pearls, shoulder pads, handbags, and lurid blue suits stand out as a medium of control.  .  .  . Her style was always precise and impeccable. It was a regal uniformed [sic], highly groomed and sharp. She opted for tailored suits so that she could stand quite literally ‘shoulder to shoulder’ with men.

Thatcher wore skirts, not pants.

A study by the University of Hertfodshire supports Thatcher's choice, finding that says skirts deliver a "better first impression." Reports about the U.K. study:

In the study, 300 participants (males and females aged from 14 to 67) were asked  to provide snap judgments of images featuring women in various office outfits—skirts and pantsuits made in the same exact fabric and color—with the faces blurred. They then gave feedback based on five factors: confidence, success, trustworthiness, salary, and flexibility. In just three seconds, they were able to determine they far preferred the more feminine options.

Here’s the link to the story in The Careerist.


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