Sunday, August 28, 2011
Crafting your “Elevator Pitch”
So, just what is an elevator pitch? According to Jeffrey Paul Baumgartner:
An “elevator pitch” is a short, self promotional statement which you can deliver when time is limited. The term came to prominence during the dot-com boom when every other person seemed to be starting up an Internet company and looking for venture capital funding. It comes from the scenario of finding yourself in a lift – or elevator, as Americans call it – with someone who can help you out professionally, such as an investor, business partner or potential employer. In a minute, the lift will reach its destination and the other person will leave, so you only have a few seconds to say something to capture that person's interest.
The aim of an elevator pitch should not be to make a sale, get a job or nab a sack full of money from a venture capitalist. Rather, it is to start a conversation. The ideal outcome of an elevator pitch is for the other person to look at her watch and say, “I've got a free hour. Let's go have a coffee and talk about this.”
His posting offers how-to-craft-it guidance.