Monday, April 25, 2011

How Do Clients Choose Lawyers?

How do people choose their lawyers? According to business development trainer Larry Bodine, there are three keys to answering this question: 

1. Clients want experts, not generalists.

2. Clients give work to people they know and like.

3. Clients give work to trusted personal counselors. 

Thus developing a reputation as an expert and developing relationships are vital tasks for lawyers. The full story is at Attorney at Work.


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