Monday, February 21, 2011

Don't Get on the Bad Side of the Media

Good media relations are particularly important for today’s lawyer. How can you get on the good side of journalists? More importantly, how can you avoid getting on their bad side? At the Legal Intelligencer blog, public relations specialist Gina Rubel offers advice in her posting, “Tips from Journalists: How to Avoid Being Blacklisted  by the Media.”

 Here are the most common offenses that you can commit:· Sending a press release or media pitch that has nothing to do with the reporter’s beat;
· Misspelling the reporter’s name;
· Not returning a call or having a secretary call to say, “We have no comment;”
· Contacting the journalist or producer at the time of their deadlines;
· Thinking your story is newsworthy when indeed, no one really cares;
· Sending gifts with the expectation of media coverage in return;
· Not reading, listening or viewing the media outlet being pitched;
· Being CC’d on an e-mail that goes to every other reporter as opposed to tailoring the story to the individual outlet; and
· Sending faxes (they’re a thing of the past).


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