Monday, April 28, 2008
Abraham LinkedIn Was A Lawyer, But Not Maya Space
Posted by Alan Childress
Over at LawBiz Blog, Ed Poll wonders whether lawyers will adapt to, and adopt, social networking. In other words, can clients be developed via MySpace and Facebook? And even if they can, will the lawyers take advantage of the technology? The answer, he surmises, is largely age-based, yet he advises getting "registered...just in case." But not at the expense of more traditional networking avenues like "[g]oing to meetings, calling people or sending hand-written notes."
I would add something that seems to be lost on students and lawyers in an age-based way, too (the other age-way around): handwritten thank-you notes and other traditional communications are becoming even rarer in light of technology -- and will surely catch the recipient's eye a lot more than they used to, given the effort that seems to be required compared to emails and mass digital means. Job applicants, for
example, who mail a real, cursive thank-you note after an interview will certainly stand out. Your mother was right, even if she cannot program a universal remote.
Although Maya Space is college-educated and provides links to 31 friends ranging from Paris Hilton to Jesus, his occupation is listed as "observer and guardian." One will likely have to go elsewhere, virtually or otherwise, for legal counseling or advocacy.
https://lawprofessors.typepad.com/legal_profession/2008/04/abraham-linkedi.html
A point well-taken. As folks move away from ways of connecting with folks that were used in the past, using them currently becomes a differentiating factor. And differentiation is often the way to get attention. Gettting attention is a cornerstone of marketing. And marketing is the basis of educating your public that you exist ... when they have the need for your service or product, they will call you.
Posted by: Ed Poll | Apr 28, 2008 10:05:37 AM