Friday, March 23, 2007

Coke Zero Commercial - Are the Lawyers the Real Thing?

09_cr_cokezerospot_l We're sitting here watching the Butler-Florida game (go Bulldogs!) and just saw the Coke Zero commercial.  It turns out that those "actual lawyers" really are in-house Coca-Cola lawyers being set up with hidden cameras.  I love this exchange:

Marketing 1:  "Do we have a case? I'd like to sue Coke Zero for taste infringement."

Lawyer: "For what?"

Marketing 2:  "We want to sue them back to the Stone Age to send a message that they can't mess with the flagship brand."

Lawyer: "It's the same company.  It's like suing yourself."

Marketing 1:  "Yeah, but they're on a different part of the floor."

[Jeff Lipshaw]

https://lawprofessors.typepad.com/legal_profession/2007/03/coke_zero_comme.html

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Comments

Ah, a post worthy of icon guru Nancy Rapoport herself. Please find out more. Lawyers getting punk'd?

I was torn between Butler/David and Goliath/SEC loyalty.

Posted by: Alan Childress | Mar 24, 2007 5:19:05 AM

Apparently, yes, it was for real (from the lawyers' point of view), says this law.com story:
http://www.law.com/jsp/article.jsp?id=1174640633108

Posted by: Alan Childress | Mar 24, 2007 7:30:58 PM

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