Friday, August 26, 2011

Branding Your Career

Brand Vicki Salemi writes in Psychology Today:

... [w]we need to brand ourselves.  [Psychology professor Steven] Balzac suggest[s] focusing around personal attributes and what your brand will mean to others. What can you bring to the table? He state[s], "For an employee, this usually means branding yourself as someone who produces results for the company. Specific details will vary according to the industry: a software engineer might build a brand as someone who writes bug-free code or who always delivers ahead of deadlines, etc. A salesman might build a brand around closing the most difficult clients, around rapid closure, around rescuing faltering deals, etc."

Very true, both for lawyers and for academics, because both are reputational industries.  What's your brand?


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