Saturday, March 21, 2015

Hey, Japan, Who Wants to Smell Like a Hamburger?

We frankly are not sure what the international law implications are for this news, but fast-food giant Burger King will sell Whopper-scented cologne in Japan (and only Japan) starting April 1 (and despite the date, it's not an April Fool's joke according to the New York Times).  The cologne will be called "Flame Grilled," and yes, it also comes with a hamburger.

Burger King plans to sell only 1,000 of these bottles.  For that we thank you Burger King.  We hope this doesn't catch on.  The cost will be 5,000 yen (about $40).

Leave us your fragrance-free thoughts in the comment box.

Burger King to Offer Fragrance, Eau de Whopper, N.Y. Times, Mar. 21, 2015, at B2.


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