By JoAnn Kamuf Ward, Lecturer-in-Law, Columbia Law School & Associate Director of the Human Rights in the U.S. Project at the Law School's Human Rights Institute
Smartphones are everywhere. Almost always in hand, they offer immediate access to endless amounts of information and data, from weather around the world to breaking headlines. They are also increasingly creating informed consumers.
There are apps that can tell you:
- The level of toxic ingredients in your personal care products (think dirty)
- The health, environmental, and social impacts of your household (good guide);
- The nutritional value of your lunch (fooducate); and
- Whether the fish you want for dinner is sustainable (seafood watch)
And some apps even have a more social orientation. Take for example, true food, which tells you what food includes genetically modified ingredients (GMIs), and what does not. It also gives the contact information for companies that use GMIs, so you can voice opposition to them if you so choose.
Moving further along the spectrum to activism is buycott. Buycott is nifty because it tells you the origins of products you see at the supermarket. Scan the barcode, and find out the companies in the supply chain, including the parent company, and its owners. But the app has a broader purpose: to facilitate consumer awareness. The creator explains that the aim is “to provide a platform that empowers consumers to make well-informed purchasing decisions.”
Buycott, however, seems to go beyond that, with a bent towards more concerted action. One of its main features is a campaign function. Users can start or join campaigns tethered to particular companies or social objectives. When you shop you can see how the products relate to your selected campaigns and buycott even lets you know whether or not you should purchase it, based on that information. The existing campaigns run the gamut. Buycott has a range of self-designated human rights campaigns. There is also a civil rights campaign currently focused on boycotting Trump products. It boasts 13,559 members and suggests avoiding four well-known companies: Gucci, Nike, Kitchen Aid, and Starbucks (interestingly Trump suggested a boycott of starbucks last year, but as buycott indicates, franchises can be found on many Trump properties).
Most of the campaigns are less political. You can join campaigns oriented to:
Buycott is, in essence, crowd-sourcing social responsibility. And the app is not without detractors. For starters, the data set on companies from which it pulls is not complete. (You get a sense of that from the short list above). A second concern is that the campaigns can be started anonymously and based on information provided by sources you may not be able to identify (a Wikipedia kind of problem). There is also a built in bias given that the campaigns are likely to be led by iphone users in the global north. While boycott touts users from 192 countries, it acknowledges that while “it is available everywhere,” “much of the product data is crowd-sourced … and certain regions do not yet have the wide product coverage that we have in North America.”
These are kinks and limitations to be sure. Will a new found awareness of this information, or “app activism” lead to sustained changes in how we eat and shop? Well, there is little indication that social media actions (sometimes known as slacktivism) inherently lead to sustained action. And, even if there was a direct correlation, consumers still bear responsibility to verify the information they glean scanning barcodes to make sure its accurate, and to act accordingly.
But it’s hard not to be at least a bit encouraged by growing public interest in supply chains and corporate responsibility for the conditions in which we work and live. Consumers matter. This may be my inner luddite speaking, but turning consumer knowledge and online campaigns into concerted power and pressure is still likely to require some good old-fashioned organizing.
The good news? Increasingly, worker driven social responsibility campaigns are blazing the trail in these efforts. And the buycott app’s creator is aware of these tactics and targets, including some of the successes reported on this blog earlier this year. While apps alone are not sufficient to address corporate liability for human rights abuses, they are one tool that can be used to influence consumer power. And we should use as many tools as we can.
August 16, 2016 | Permalink
| Comments (0)