Wednesday, August 17, 2016
Because there’s nothing like the Olympic Games to remind women that we are inferior by patronising female athletes for the world to see at every given opportunity. Here’s a comprehensive guide to the most sexist things that have happened thus far.
The commodification of the female body started before the athletes even arrived in Rio, with the host nation promising it to have the “sexiest ever” opening ceremony with “lots of nearly naked women doing the samba”, as opposed to celebrating the masses of world-class athletes that would be competing.
However, according to NBC’s chief marketing official John Miller, this is just catering to the games’ female audience who are “less interested in the result and more interested in the journey. It’s sort of like the ultimate reality show and miniseries wrapped into one”.
And NBC didn’t stop there. They’ve made demeaning comments about the USA women’s gymnastics team – after dominating the qualifications for the all round team medal, the ‘final five’ were discussing their performance, to which one commentator said “they might as well be standing in the middle of a mall”, attempting to take away the power of arguably the most formidable team in Olympic gymnastics history.
Feminism! Fairness! Equality! These are not concepts that affect women alone. But boy, do we get tired of carrying the expectation that they are. So a big “Well done, gentlemen,” to Andy Murray and Adam van Koeverden, two male athletes who this week took a stand against sexist assumptions.