Thursday, December 1, 2022
From the New York Post:
Retailers are poised to push smaller and less expensive toys this holiday season — a bid to tempt skittish shoppers as inflation hikes prices for everything from gas to groceries.
MGA Entertainment, maker of LOL Surprise and Bratz dolls, is launching more than 200 new toys that are priced at or below $10, including many that will hit stores next month, chief executive Isaac Larian said. That’s versus 10 or 15 new toys that were $10 or less last year.
“We are going after that market because people have less money to spend,” Larian told The Post.
Elsewhere, one of last year’s hit toys, Got2Glow Fairies, now comes in a downsized version that costs $25 versus $40 for the original, according to its Canada-based manufacturer WowWee. Among WowWee’s newest toys is a line of three-inch dolls called Fashion Fidgets, recently selling on Amazon for $8 each.
Read more here.