Sunday, February 2, 2020
This [Valentine's Day] the hotel chain is raising the stakes with a baby maker promo -- if sweethearts welcome a bundle of joy into their life nine months after the Nooner rendezvous, they'll win a free stay at the Hotel Zed of their choice for the next 18 years. (Need further incentive? A new Zed is opening this summer in Tofino, a secluded hamlet on Vancouver Island famous for its rainforest hikes and surf breaks.)
Hotel Zed CEO Mandy Farmer came up with the original Nooner idea when her kids were little and she was struggling to find quality, child-free time with her husband. The prospect of a romantic tryst on February 14 was more appealing to her than a bouquet of carnations or a box of chocolates, so she took the idea to the board and they ran with it.
This year's baby making incentive seemed like a fun twist -- the holiday is notoriously known for engagements, so why not conceptions?
Read more here.