Tuesday, December 24, 2019
Americans spent more than $2 billion on over 32.8 million live trees last year, according to the National Christmas Tree Association, the official trade organization for the natural Christmas tree industry. And that was a 20% spike — or 5 million more trees — over the number of live trees purchased the year before, even though the prices of these festive pines also jumped 4% to top out at $78 per tree on average.
The NCTA has credited the growing demand on more millennials like Swift buying live trees as they start having families, as well as young adults choosing natural trees as a more sustainable alternative to artificial ones, which are mostly made of PVC plastic. While reusing an artificial tree year over year is more cost-effective and can reduce its environmental impact, most artificial trees eventually end in landfills, contributing more plastic waste. Buying a live tree locally (preferably without driving, or at least minimizing driving) and recycling it at the end of the season is often the most environmentally-friendly option, according to a New York Times report.
“We think we’re getting a big response out of the millennial generation — the thirtysomethings that are getting married and having kids are coming to real trees,” Doug Hundley, the seasonal spokesperson of the National Christmas Tree Association, told MarketWatch. “Millennials tend to know more about what they buy, like where it comes from, and they are into organics and the natural environment. And a real tree is obviously the better environmental choice.”
Read more here.