The Nuclear Energy Industry Gains PR Team

Link: Center for Media and Democracy - Publishers of PR Watch.

Source: The Plain Dealer (Cleveland, OH), April 23, 2006

With help from the PR firm Hill & Knowlton, the industry group Nuclear Energy Institute (NEI) launched the "Clean and Safe Energy Coalition." NEI is fully funding the group and paying its spokespeople, former Environmental Protection Agency head Christine Todd Whitman (who now heads the lobbying firm Whitman Strategy Group) and Greenpeace co-founder Patrick Moore (who now heads the PR firm Greenspirit Strategies). NEI's Steve Kerekes said the new group will allow NEI to provide "a unifying platform that supporters of nuclear energy can add their voices to." The group was launched two days before the 20th anniversary of the Chernobyl disaster. Like NEI, the Clean and Safe Energy Coalition says that "nuclear power is clean, emitting none of the greenhouse gases that cause global warming," and "new nuclear plants could provide the 50 percent boost in energy supplies the government projects are needed by 2025 without cramping lifestyles."

See how effective this can be! Wash Post nuclear energy article