Tuesday, June 19, 2018
Senior Savers: Where Reality TV Meets Seniors Looking to Downsize
Bryan Devore, an engaging realtor in California, recently wrote to me to report on his latest venture, a cable television program devoted to showing folks how to consider options for senior living. After I reviewed the first promotional trailer, I joked with Bryan about whether his target channel was HGTV, a favorite in my own family (resulting in the fact that now we know all too much about shiplap and sliding barn doors). Bryan responded by joking that perhaps the Lifetime network was the better target.
In any event, the concept is now "reality" and the first episode of Senior Savers TV is available. You can catch the 30 minute episode (with surprisingly interesting commercials for those of us who track senior living marketing topics) here: