Sunday, February 14, 2016
Ever wonder if using social media helps advance the services and care for America's elders? According to a recent article in Aging Today on the website of the American Society on Aging (ASA), the answer to that question is yes. In Advocating for Aging Services in a Digital World, published on January 25, 2016, the author explains
Given all the issues that face older Americans, why is it worth the time and effort it takes to tend to a social media feed? Consider the dual nature of any effort to create social change. On every social issue, there is the “work-work” to be done—policies to be crafted, programs to be improved, risks to be reduced and funding to be secured—and then there is the “meaning-making work.” The latter involves defining the problem and its appropriate solutions, building public awareness and cultivating political will. Both efforts are essential to creating meaningful social change.
In aging policies, the author explains the importance of strategy and dissemination of the message:
So, engaging in social media is a powerful tool for shaping opinions and engaging key constituencies. But the power of this tool also means it must be handled with care. A communicator’s choices about what to emphasize and what to leave unsaid have a significant impact on how the communication is understood, interpreted and acted upon.
The article continues, offering suggestions for effective online advocacy, including how to frame a message by offering information and solutions. "[U]sing the power social media affords [the chance] to shape the public conversation. By considering the frame effects of the narratives they tell—online or elsewhere—advocates for better policies around aging can help to mature the issue of an aging America."