Tuesday, August 22, 2006

Not elder law: Japanese boomers are Born to be Wild

Motorcycles with large engines are becoming more popular, especially among middle-aged and older riders, prompting manufacturers to develop new models and services to meet demand.Cb1300

Last year, sales of Honda Motor Co.'s 1,300cc CB1300 series motorcycles jumped by more than 40 percent compared with the year before, topping its other models, whose sales have risen by just a few percent over the last several years.

Honda's new model is equipped with a windshield, a feature that has become more popular since April 2005, when a ban on riding on expressways with passengers was lifted, company officials said.

The 1,300cc model is priced at about 1.2 million yen, and more than 40 percent of those who buy it are age 40 to 60. "There are many people who want to ride long distances together," said Honda spokesman Masayuki Takayama.

Read more in the Japan Times.


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