CrimProf Blog

Editor: Kevin Cole
Univ. of San Diego School of Law

Tuesday, September 12, 2006

McGruff Says, "Take a Byte out of Cybercrime"

McGruff, the beloved crime dog has a new mission: he's taking a 'byte' out of cybercrime.  He still strongly urges children not to talk to strangers or eat unwrapped candy, but now, McGruff has expanded his mission.  Yesterday, the National Crime Prevention Council (NCPC), the organization behind the McGruff face, in conjunction with the Chief Marketing Officer Council, formally launched Take a Bite Out of Cyber Crime, a campaign to promote awareness of the risks of cybercrime for individuals and small businesses.  According to the NCPC, only 20% of all computers have the protection needed against the many computer threats lurking out there.  Partners in the campaign include Intel, McAfee, VeriSign, USA Today,, and Comcast. Here is McGruff's site to read more about the campaign. [Michele Berry]

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