Friday, October 8, 2021

A Storm Is Brewing: How Federal Ambivalence Regarding Below-Cost Pricing Turns a Blind Eye Towards Monopoly Risk in the Beer Market

A Storm Is Brewing: How Federal Ambivalence Regarding Below-Cost Pricing Turns a Blind Eye Towards Monopoly Risk in the Beer Market

 

Daniel Croxall

University of the Pacific, McGeorge School of Law

Abstract

Large beer manufacturers, known colloquially as “Big Beer,” have been steadily losing market share to small, independent craft breweries. Big Beer wants its market share back, and in some cases will go to great lengths to try to defend its dominance—even anticompetitive conduct. Below-cost pricing is one avenue that presents a risk to independent craft breweries. This article examines how Big Beer can manipulate the beer market in its favor by engaging in predatory pricing. Further, this article proposes a solution that could be implemented on a nation-wide scale to curtail Big Beer’s anticompetitive activities with respect to pricing.

https://lawprofessors.typepad.com/antitrustprof_blog/2021/10/a-storm-is-brewing-how-federal-ambivalence-regarding-below-cost-pricing-turns-a-blind-eye-towards-mo.html

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