Antitrust & Competition Policy Blog

Editor: D. Daniel Sokol
University of Florida
Levin College of Law

Tuesday, August 4, 2020

Mergers with Differentiated Products: Where do we Stand?

Mergers with Differentiated Products: Where do we Stand?

Tommaso M. Valletti

Imperial College Business School; Centre for Economic Policy Research (CEPR)

Hans Zenger

European Union - Directorate General for Competition

Abstract

On the occasion of the 10th anniversary of the 2010 U.S. Horizontal Merger Guidelines, this article provides an overview of the state of economic analysis of unilateral effects in mergers with differentiated products. Drawing on our experience with merger enforcement in Europe, we discuss both static and dynamic competition, with a special emphasis on the calibration of competitive effects. We also discuss the role of market shares and structural presumptions in differentiated product markets.

https://lawprofessors.typepad.com/antitrustprof_blog/2020/08/mergers-with-differentiated-products-where-do-we-stand.html

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