Thursday, December 14, 2017
Ebru Tekin Bilbil, Boğaziçi University studies Platform Coopetition in the Tourism Industry: The Case of Booking.com's Closure in Turkey.
ABSTRACT: In March 2017, Booking.com closed its platform for inbound tourism in Turkey after the court's precautionary interim decision to cease the company's operations as a result of a court case based on 'unfair competition practices' in the country. This was the first time in the world an online booking platform turned off access for inbound bookings for the domestic market. Employing a case-study approach, the Booking.com case is analysed from the perspective of tourism coopetition with two perspectives: industry-wide and agent-specific. The analysis on conflicts and tensions of the platform coopetition in the case of Booking.com in Turkey reveals the following outcomes: (1) tensions in the platform coopetition created destructive uncertainties and losses in the tourism industry, especially for small hotels; (2) the problem of representation in platform coopetition; and (3) the problem is not 'local versus global', but rather, 'online versus traditional'.