Tuesday, September 27, 2016

Categories and Competition

Gino Cattani, New York University (NYU) - Leonard N. Stern School of Business; New York University (NYU) - Department of Management and Organizational Behavior, Joseph F. Porac, New York University (NYU) - Department of Management and Organizational Behavior, and Howard Thomas, Singapore Management University - Lee Kong Chian School of Business ponder Categories and Competition.

ABSTRACT: In this paper, we review, integrate, and extend the literature on markets, competition, and categories as it applies to strategic management theory. Developments in the literatures of economics and organizational theory have shed new light on market categories and category dynamics. These developments highlight the fact that boundary questions are fundamental to the competitive process, and represent a fertile area for research and theory. The objective is to encourage a theoretically grounded rapprochement between current strategic management research and both older and newer research on categories and competition.

https://lawprofessors.typepad.com/antitrustprof_blog/2016/09/categories-and-competition.html

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