Antitrust Analysis of Merger Control: A Case Study on the Coca-Cola/Huiyuan Merger

Posted by D. Daniel Sokol

Wang Chuanhui and Ge Fei have published the first book treatment (in Chinese) on the failed Coco-Cola/Huiyuan proposed merger in their book Antitrust Analysis of Merger Control: A Case Study on the Coca-Cola/Huiyuan Merger.

The book consists of three parts. The first part provides a general analysis of the failed merger from antitrust and strategic perspectives. The second part provides an in-depth economic analysis of the relevant market, vertical restraints, economies of scale, and barriers to entry. The third part discusses the accountability and capacity building issues of China’s anti-monopoly enforcement agencies. The book also provides an analytical framework for the Coco-Cola/Huiyuan proposed merger and the Chinese translation of two relevant foreign decisions, the 2007 decision made by the Irish Competition Authority regarding the Britvic/C&C merger and the 2003 decision made by the Australian Competition and Consumer Commission on the Coca-Cola Amatil/Berri proposed merger.