Modern food retailers and traditional markets in developing countries: Comparing quality, prices, and competition strategies in Thailand

Posted by D. Daniel Sokol

Christin Schipmann (International Crops Research Institute for the Semi-Arid Tropics) and Matin Qaim (Department of Agricultural Economics and Rural Development, Georg-August-University of Goettingen) discuss Modern food retailers and traditional markets in developing countries: Comparing quality, prices, and competition strategies in Thailand.

ABSTRACT: Supermarkets and hypermarkets are expanding rapidly in many developing countries. While consequences for farmers and consumers were analyzed recently, little is known about the implications for traditional retail formats such as wet markets. Using data from a market survey in Thailand and hedonic regression models, we analyze quality and prices for fresh vegetables from different retail outlets. Compared to wet markets, modern retailers sell higher quality at higher prices, indicating that they are primarily targeting better-off consumers. Hence, they are not directly competing for the same market